We design evergreen tools that stay useful for years
Our team blends product thinking, engineering rigor, and design clarity to ship tools people actually use.
Mission
Build a portfolio of focused brands that solve real problems with speed, clarity, and care. We remove friction from everyday workflows so teams can ship faster and individuals can focus on what matters.
Operating style
Small, senior teams. Data-informed choices. Frequent releases. We believe in automation where it matters and human craft where it counts.
How we make decisions
Clarity wins
Simple flows, crisp copy, and focused surfaces outperform clutter every time.
Performance is product
Latency is UX. We budget for speed and measure the details.
Automate the boring
Scripts, monitors, and checklists keep regressions out and focus intact.
Own the craft
From SVG icons to analytics, we prefer bespoke choices that fit the problem.
Momentum in milestones
Launched PrintablesWorld with the first planner and puzzle engines.
Introduced FinToolSuite with scenario modeling and visual outputs.
Released CalendarLogic.com to keep scheduling and SLAs honest.
Opened DevToolsPlatform with developer-first utilities and APIs.
Unified design system, performance budgets, and uptime SLOs across brands.
An engineering culture that cares about detail
We design for accessibility, resilience, and ease-of-use. Here’s the short list we hold ourselves to.
Architecture
Astro for delivery, Edge-friendly APIs, and zero-cost fallbacks for critical journeys.
Quality
Automated visual checks, latency budgets, and clean observability hooks.
Care
Accessible components, focus management, and transparent copywriting.